goop x Westin

With a six-week timeline, I took on a new partnership with well-being brand goop to reach a new customer base & strengthen Westin’s connection to wellness.

I aligned business needs with partnership expectations, managed approval of creative assets, course corrected strategy as events sold out, & increased wellness credibility via a fully integrated campaign featuring fitness influencer Tracy Anderson.

My collaborative execution yielded above average engagement across Marriott and goop paid, earned, & owned channels, & increased awareness of Westin’s leadership in wellness hospitality.

Image Courtesy of Marriott International