Westin Meetings

To support sales & marketing for a new well-being centric Westin Meetings program, I was challenged to create materials aligned to global brand strategy, yet flexible enough for local needs.

I led development, review, & approval for imagery & creative design, ensured consistent brand voice & messaging in copy, & integrated customizable features to accommodate specific sales & marketing needs.

On-time & within budget, I launched resources in 13 languages & supported training across 220 properties worldwide to roll out Westin’s updated approach to more mindful, active, & nourishing meetings.

Image Courtesy of Marriott International