Shaun White Snowboarding – Target Exclusive Game

To grow credibility & market share with gamers, I was challenged to develop & launch a new video game product with software company Ubisoft to showcase Target’s action sports partner Shaun White.  

Leveraging Shaun’s credibility with consumers passionate about gaming & snowboarding, I led integration of his partnership & Target branding into the game series & developed a retail merchandising strategy & national advertising plans. 

The multi-platform, 3-year Shaun White Snowboarding franchise drove +7X sales lift compared to other sports franchises, gave gamers exclusive content, & launched an innovative approach to gameplay that allowed users to unlocked Target offers & promotions.

Image Courtesy of Red Bull